The Secret Way
Other than the chic furniture and their crazy amounts of stock, IKEA is famous for another clever innovation. Coworkers at the store fondly refer to it as the “Long Natural Path”, or the “Long Natural Way”. This intriguing title refers to the way the aisles wind through all the shelves and stacked merchandise. As a writer for The New Yorker, Lauren Collins pointed out, the unique trails turn at every 50 feet to retain the shoppers’ interest.
The Secret Way
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